Sell More 4 Less With Traditional Media

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Course Content

The introduction
Why you should care about traditional media, myths and the station persona

  • The introduction
    19:04

Jingle, Infomercial, and Guest appearance
What they are, and how you should use them to market your products and services.

The world of shows
The three suggested ways of using shows as media assets.

Press releases, Resource person, and Events
What they are, how to use them in growing your brand perception

Performance metrics and Financial implications
What these media assets will cost you and how to measure their effectiveness in growing your business.

Relationship with your other Ad channels
How to link them together for holistic and better impact.