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Getting Started
Sell More 4 Less With Traditional Media
Categories:
Sales Growth Strategies
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Course Content
The introduction
Why you should care about traditional media, myths and the station persona
The introduction
19:04
Jingle, Infomercial, and Guest appearance
What they are, and how you should use them to market your products and services.
Jingle, Infomercial, and Guest appearance
39:36
The world of shows
The three suggested ways of using shows as media assets.
The world of shows
52:21
Press releases, Resource person, and Events
What they are, how to use them in growing your brand perception
Press releases, Resource person, and Events
34:36
Performance metrics and Financial implications
What these media assets will cost you and how to measure their effectiveness in growing your business.
Performance metrics and Financial implications
33:01
Relationship with your other Ad channels
How to link them together for holistic and better impact.
Relationship with your other Ad channels
28:31
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